Sales and pitch presentations
The impact of key corporate events, presentations and conferences can be increased significantly via a live blog.
A live blog provides a contemporaneous and condensed account of an event that can reach far beyond the audience present. It also provides a summary and an aide-memoire for event attendees.
To produce a live blog, Phil records and analyses large quantities of information from speakers and presentations during the event, then disseminates them online at agreed intervals in a language and format appropriate for the target client segment. This can stimulate the interest of clients, stakeholders and partners in products and services without pitching directly to them.
Live blogging is a relatively new phenomenon, and is being embraced by a number of organisations. Phil works with global financial services firms, industrial groups and governments in the UK and around the world to produce live blogs that inform, entertain and ultimately enhance brands.
An effective speech creates strong personal and corporate branding. Phil’s industry knowledge and sensitivity to the “voice” of the speechmaker ensure key messages are clear and compelling.
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With opportunities to appear in the media limited, it is important to maximise the value of your op-ed newspaper or trade magazine article. Phil’s 20-year experience in writing for national and trade media ensures your byline is attached to a coherent and compelling article.
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These critical activities deserve greater attention. Pitches can be improved by making sales documents and the presentation itself livelier and better targeted.
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White papers are central to companies’ efforts to show prospective clients they understand and can respond to key issues. Outsourcing these time-consuming documents can conserve valuable internal resources and ensure a professional appearance.
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No longer “dead-weight” documents, brochures are scrutinised increasingly closely by investors and other stakeholders. They should be as compelling as other marketing documents.
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Phil’s corporate clients include: Association Luxembourgeoise des Fonds d’Investissement (Alfi); Barclays Capital; Deloitte LLP; Franklin Templeton; Hermes; KPMG; PricewaterhouseCoopers; and ThomsonReuters.
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Phil Davis is a speechwriter, copywriter, live blogger, ghostwriter and independent financial journalist. He also acts as a strategist/consultant to the financial services sector. As a staff writer at the Financial Times for nine years, he specialised in investment and pensions issues.
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