Speechwriting
Live blogs
Ghostwriting
Sales and pitch presentations
White/academic papers
Corporate brochures
A corporate brochure is the written expression of a company’s values and ethos. It is no longer considered a dead-weight, “me too” document, and is scrutinised increasingly closely by investors and prospective clients for insights on how the company conducts its business. It should be as compelling as any other marketing document and the messages communicated just as clearly.
In-house resources and expertise are often limited so a project of this scale and importance can prove difficult for the existing team. Phil removes the burden from companies, working with them on their brochures from conception to completion, and providing practical advice based on years of relevant experience. He ensures the document produced is accurate, while conveying vigour and passion.
An effective speech creates strong personal and corporate branding. Phil’s industry knowledge and sensitivity to the “voice” of the speechmaker ensure key messages are clear and compelling.
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Live blogging can project marketing messages from corporate events and conferences that reach far beyond the audience present. Phil distils large quantities of information to core themes in real time to create an accurate and valuable account for stakeholders and prospective clients.
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With opportunities to appear in the media limited, it is important to maximise the value of your op-ed newspaper or trade magazine article. Phil’s 20-year experience in writing for national and trade media ensures your byline is attached to a coherent and compelling article.
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These critical activities deserve greater attention. Pitches can be improved by making sales documents and the presentation itself livelier and better targeted.
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White papers are central to companies’ efforts to show prospective clients they understand and can respond to key issues. Outsourcing these time-consuming documents can conserve valuable internal resources and ensure a professional appearance.
Go to the White/academic papers page...
Phil’s corporate clients include: Association Luxembourgeoise des Fonds d’Investissement (Alfi); Barclays Capital; Deloitte LLP; Franklin Templeton; Hermes; KPMG; PricewaterhouseCoopers; and ThomsonReuters.
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Phil Davis is a speechwriter, copywriter, live blogger, ghostwriter and independent financial journalist. He also acts as a strategist/consultant to the financial services sector. As a staff writer at the Financial Times for nine years, he specialised in investment and pensions issues.
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